Project: Wize.com
Role: Design & Front End Development
Wize.com was a venture capital funded start-up with offices in Minneapolis, MN and San Mateo, CA. Our mission was to help people quickly find the best retail products by aggregating user reviews, expert reviews, and product buzz in one area (similar to Google for products).
When we started the site there were only 6 of us so as I created new designs I would print them out and as other people in our adjoining office space to review them. Our user research and traffic patterns showed that natural search was our primary traffic driver so the site was designed and developed to make use of semantically rich data. Use of AJAX and CSS hover states added to the user experience, while also helping condense the amount of information presented on the screen without limiting the user. Our taxonomy was fairly deep, and we A/B tested multiple iterations of our faceted navigation our on listing pages.
There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.
For anyone looking to see more please drop me a line.
I currently work as a UX Manager at Amazon and lead a team of 16 talanted UX desingers, Design Technologists, and Visual Designers. I've worked on the web my entire career and lately have been working more on responsive design, mobile/tablet experiences and self service product design. I'm continually researching where the internet is heading and love the ongoing learning process that working on it affords. Adapt or die.
Through my career have worked at small startups, medium sized agencies, and large corporations. I prefer working on sites that have "scale", because of the amount of data and user research available to inform my design decisions. I believe that just because something looks great doesn't mean it's working for the end user. I have a BS in Design Communication from the University of Minnesota and an MS in Technology from Capella University.
I love spending time with my ladies (my awesome wife Stacey and our kitty Foxy Brown). In between launches we travel to get outdoors and stay active as well as hit a beach and relax. I'm a huge music fan (only the good stuff) and have an expanding collection of Hip-hop, Metal, DJ, Electronic, and Classical music. If I'm not on the Internet you can find me mountain biking, hiking, on Xbox, or researching my next car. I also have competed in some beard and mustache growing competitions and am known to have ever-changing facial hair. Some people say I have a decent sense of humor...
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