Project: Wize.com
Role: Design & Front End Development
Wize.com was a venture capital funded start-up with offices in Minneapolis, MN and San Mateo, CA. Our mission was to help people quickly find the best retail products by aggregating user reviews, expert reviews, and product buzz in one area (similar to Google for products).
When we started the site there were only 6 of us so as I created new designs I would print them out and as other people in our adjoining office space to review them. Our user research and traffic patterns showed that natural search was our primary traffic driver so the site was designed and developed to make use of semantically rich data. Use of AJAX and CSS hover states added to the user experience, while also helping condense the amount of information presented on the screen without limiting the user. Our taxonomy was fairly deep, and we A/B tested multiple iterations of our faceted navigation our on listing pages.
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