SmartFramework Logo

Background

Smart Framework is a sub-brand of a Web development consultant group that primarily deals in .NET environments. They had created a package of add-ons for Microsoft's .NET environment and wanted to create a logo that would appeal to C++ developers and software architects in the trenches.

Solution

To appeal to audience I used elements from the C++ coding language to essentially add the two word together like they were variables within code. The result was a logo that appealed to developers but also was understandable for they managers and the general public.

Role

Designer