Marshall Field's Website

Background

While Dayton Hudson's was in the process of changing it's name to Marshall Field's they also decided to update their web presence. The goal of the redesign was to transition to the new name, but keep the upscale feel that shoppers expected.

Solution

We used assets from current advertisements, in-store displays, and traditional elements to closely tie the Website to its physical presence. We limited the navigation structure and designed the pages to cross merchandise local arts and charities that helped to achieve a sense of sophistication and social consciousness.

Role

Designer