Capella University Website

Background

Capella University went through an exhaustive brand analysis during 2004 at which time they decided to redesign their brand to better align with their goals and their audience. The Capella University website was redesigned and rearchitected to coincide with the brand launch.

Solution

The website was designed to allow users multiple ways to shop and to address main questions prospects have about Capella. The main area on the home page utilizes Flash content to help increase brand awareness and keep the site fresh. The entire site was re-coded to use XHTML and CSS to increase the sites download speed, accessibility, and search engine rankings. After the redesign our natural search hits increased by 78% and our first page rankings increased by 200%.

Role

Designer // Art Director

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