CapellaTimes Newsletter

Background

The CapellaTimes email is used to communicate with the Faculty, Learners, and Alumni of Capella University. As the Art Director on this prject I was responsible for the design and layout of the email. The goal of the project was to design an engaging and flexible newsletter template that would increase click through.

Solution

The design uses a flexible two column grid to allow the writers to change the number of feature stories each issue. The header incorporates a curved element to create a lighter feel and balance out the design. The design is XHTML and CSS which makes it light weight and easy to update each month. After the redesign the click through rate increased by 22% and has been sustained.

Role

Designer // Art Director