AtomicLiving Postcards

Background

During the AtomicLiving brand launch we developed a number of promotional items, one of which were postcards that were placed in our demographics high traffic areas. I worked on the design, model selection, and photography of the projects.

Solution

Our team worked with the copyrighter to illustrate different ideas related to science, but it a way that would resonate with the demographic. The campaign used dictionary descriptions of words like attraction or inertia. The "attraction" card featured a woman making eye contact with the viewer and keyed in on both her lips and eyes. The "inertia" card showed a couple sleeping in and highlighted items in the room that could potentially force a motion.

Role

Designer // Art Director // Photo Director