AtomicLiving Logo

Background

The AtomicLiving brand was developed to replace "The Hut" which had been deemed ineffective during market research. The websites target demographic was emerging adults we needed brand that would appeal to the independently minded generation X market.

Solution

The logo and accompanying brand guidelines were developed over a three month period. The final logo leverages the universality of science by borrowing from Atomic numbering and molecular structure. The deliberate abstraction of the shapes helps create a memorable mark, without forcing a meaning onto the audience. The bold lettering and logo forms ensured flexibility both on screen and in print applications. Due to the number of applications a secondary treatment was also developed that ensured flexibility and maintained the visual integrity of the brand identity.

Role

Designer