Project: Capella University Email
Role: Design & Creative Direction
The CapellaTimes email was used to communicate with the Faculty, Learners, and Alumni of Capella University. As the lead on this project I was responsible for the design and layout of the email. The goal of the project was to design an engaging and flexible newsletter template that would increase click through.
The design uses a flexible two column grid to allow the writers to change the number of feature stories each issue. The header incorporated a curved element to create a lighter feel and balance out the design. The design is XHTML and CSS which made it light weight and easy to update each month. As a result of the redesign, the click through rate increased by a sustained 22%.
There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.
For anyone looking to see more please drop me a line.
I currently work as a UX Manager at Amazon and lead a team of 16 talanted UX desingers, Design Technologists, and Visual Designers. I've worked on the web my entire career and lately have been working more on responsive design, mobile/tablet experiences and self service product design. I'm continually researching where the internet is heading and love the ongoing learning process that working on it affords. Adapt or die.
Through my career have worked at small startups, medium sized agencies, and large corporations. I prefer working on sites that have "scale", because of the amount of data and user research available to inform my design decisions. I believe that just because something looks great doesn't mean it's working for the end user. I have a BS in Design Communication from the University of Minnesota and an MS in Technology from Capella University.
I love spending time with my ladies (my awesome wife Stacey and our kitty Foxy Brown). In between launches we travel to get outdoors and stay active as well as hit a beach and relax. I'm a huge music fan (only the good stuff) and have an expanding collection of Hip-hop, Metal, DJ, Electronic, and Classical music. If I'm not on the Internet you can find me mountain biking, hiking, on Xbox, or researching my next car. I also have competed in some beard and mustache growing competitions and am known to have ever-changing facial hair. Some people say I have a decent sense of humor...
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