Project: Capella University Email
Role: Design & Creative Direction

The CapellaTimes email was used to communicate with the Faculty, Learners, and Alumni of Capella University. As the lead on this project I was responsible for the design and layout of the email. The goal of the project was to design an engaging and flexible newsletter template that would increase click through.

The design uses a flexible two column grid to allow the writers to change the number of feature stories each issue. The header incorporated a curved element to create a lighter feel and balance out the design. The design is XHTML and CSS which made it light weight and easy to update each month. As a result of the redesign, the click through rate increased by a sustained 22%.

Selected Work

BestBuy.com

Project: Best Buy

Role: Creative Direction & Design

Best Buy Email

Project: Best Buy Email Templates

Role: Creative Direction

Wize.com

Project: Wize.com

Role: Design & Front End Development

CApella Corporate Site

Project: Capella Corporate Site

Role: Creative Direction

Capella.edu

Project: Capella.edu

Role: Design & Front End Development

Capella Times Email

Project: Capella Email

Role: Design & Creative Direction

Musical Measure

Project: Musical Measure

Role: Design & Front End Development

Retweet Radar

Project: Re-Tweet Radar

Role: Design

But wait, there's more...

There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.


For anyone looking to see more please drop me a line.