Project: Capella University Email
Role: Design & Creative Direction
The CapellaTimes email was used to communicate with the Faculty, Learners, and Alumni of Capella University. As the lead on this project I was responsible for the design and layout of the email. The goal of the project was to design an engaging and flexible newsletter template that would increase click through.
The design uses a flexible two column grid to allow the writers to change the number of feature stories each issue. The header incorporated a curved element to create a lighter feel and balance out the design. The design is XHTML and CSS which made it light weight and easy to update each month. As a result of the redesign, the click through rate increased by a sustained 22%.
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