Project: Capella University Corporate Site
Role: Creative Direction
The Capella University corporate website was redesigned and reorientated to launch in coordination with the Capella.edu site. I oversaw the redesign and directed the design team.
Our goal was to introduce the redesigned brand to introduce a site what would create a clear distinction between the the Capella.edu site primarily for new visitors and the Corporate site for investors and press. A clean two column grid allows ample room for content and for left navigation to grow as necessary. We took cues from corporate reports and executed a secondary goal to create a design that would sustain over time. (Since it's still live 6 years later, it's clear this goal has been achieved.) We also integrated and reskinned a 3rd party public relations feed.
There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.
For anyone looking to see more please drop me a line.
I've worked on the web my entire career and lately I've been working on responsive web design and approaching projects from a mobile context. I currently work as the Creative Director for BestBuy.com and lead a team of 14 talented web designers. I'm continually researching where the web is heading and love the ongoing learning process that working on the web affords. Adapt or die.
Through my career have worked at small startups, medium sized agencies, and large corporations. I prefer working on sites that have "scale", because of the amount of data available to inform my design decisions. I believe that just because something looks great doesn't mean it's working for the end user. I have a BS in Design Communication from the University of Minnesota and an MS in Technology from Capella University.
I love spending time with my ladies (my awesome wife Stacey and our kitty Foxy Brown). In between launches we travel to get outdoors and stay active as well as hit a beach and relax. I'm a huge music fan (only the good stuff) and have an expanding collection of Hip-hop, Metal, DJ, Electronic, and Classical music. If I'm not on the Internet you can find me mountain biking, on Xbox live, or researching my next car. I also have competed in some beard and mustache growing competitions and am known to have ever-changing facial hair. Did I mention some people say I have a decent sense of humor?
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