Project: Best Buy Email Templates
Role: Creative Direction
In 2010 I directed my team in partnership with our CRM group, to take the 68 different custom email templates actively used by Best Buy and create 3 flexible templates that would serve the needs of all our internal partners. The outcome was recognized by ExactTarget in their top 10 improved emails of 2010.
We started by looking at the emails with the most traffic and analyzing the traffic and click patterns. We then created test designs and ran them through a group of Best Buy customers. We made further refinements and worked closely with ExactTarget to make sure we followed as many best practices as possible. The launch saw a 2% increase in click through and a 15% decrease in the time necessary to create and code our emails.
There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.
For anyone looking to see more please drop me a line.
I currently work as a UX Manager at Amazon and lead a team of 16 talanted UX desingers, Design Technologists, and Visual Designers. I've worked on the web my entire career and lately have been working more on responsive design, mobile/tablet experiences and self service product design. I'm continually researching where the internet is heading and love the ongoing learning process that working on it affords. Adapt or die.
Through my career have worked at small startups, medium sized agencies, and large corporations. I prefer working on sites that have "scale", because of the amount of data and user research available to inform my design decisions. I believe that just because something looks great doesn't mean it's working for the end user. I have a BS in Design Communication from the University of Minnesota and an MS in Technology from Capella University.
I love spending time with my ladies (my awesome wife Stacey and our kitty Foxy Brown). In between launches we travel to get outdoors and stay active as well as hit a beach and relax. I'm a huge music fan (only the good stuff) and have an expanding collection of Hip-hop, Metal, DJ, Electronic, and Classical music. If I'm not on the Internet you can find me mountain biking, hiking, on Xbox, or researching my next car. I also have competed in some beard and mustache growing competitions and am known to have ever-changing facial hair. Some people say I have a decent sense of humor...
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