Project: Best Buy Email Templates
Role: Creative Direction

In 2010 I directed my team in partnership with our CRM group, to take the 68 different custom email templates actively used by Best Buy and create 3 flexible templates that would serve the needs of all our internal partners. The outcome was recognized by ExactTarget in their top 10 improved emails of 2010.

We started by looking at the emails with the most traffic and analyzing the traffic and click patterns. We then created test designs and ran them through a group of Best Buy customers. We made further refinements and worked closely with ExactTarget to make sure we followed as many best practices as possible. The launch saw a 2% increase in click through and a 15% decrease in the time necessary to create and code our emails.

Selected Work

BestBuy.com

Project: Best Buy

Role: Creative Direction & Design

Best Buy Email

Project: Best Buy Email Templates

Role: Creative Direction

Wize.com

Project: Wize.com

Role: Design & Front End Development

CApella Corporate Site

Project: Capella Corporate Site

Role: Creative Direction

Capella.edu

Project: Capella.edu

Role: Design & Front End Development

Capella Times Email

Project: Capella Email

Role: Design & Creative Direction

Musical Measure

Project: Musical Measure

Role: Design & Front End Development

Retweet Radar

Project: Re-Tweet Radar

Role: Design

But wait, there's more...

There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.


For anyone looking to see more please drop me a line.