Project: Best Buy
Role: Creative Direction & Design

For the last 5 years I have been the Creative Director (previously User Interface Manger) of BestBuy.com. What I love about my role is my team, the variety of challenges we have, the scale at which we operate, and the balancing act we have to play between design, besiness and technology.

It's hard to sum up 5 years of work on a site as large as Bestbuy.com. My team has launched dozens of projects including: Allowing purchase or cell phones and plans, enabling sale of digital download for videogames and music, adding a marketplace, redesigning templates for the homepage, department, category, list, compare, product detail, cart and checkout.

I also have led numerous, key A/B tests that have incrementally grown business over 300MM during my time with Best Buy. The most impactful results have come from iterative changes to our buttons, homepage, and navigation.

During my time with Best Buy Keynote Ranked us "#1 in Customer Experience" three years in a row:

In 2007 – statistically tied for first with Amazon
In 2008 – surpassed Amazon and sat at the top alone
In 2009 – statistically tied with Amazon and TigerDirect for first

Selected Work

BestBuy.com

Project: Best Buy

Role: Creative Direction & Design

Best Buy Email

Project: Best Buy Email Templates

Role: Creative Direction

Wize.com

Project: Wize.com

Role: Design & Front End Development

CApella Corporate Site

Project: Capella Corporate Site

Role: Creative Direction

Capella.edu

Project: Capella.edu

Role: Design & Front End Development

Capella Times Email

Project: Capella Email

Role: Design & Creative Direction

Musical Measure

Project: Musical Measure

Role: Design & Front End Development

Retweet Radar

Project: Re-Tweet Radar

Role: Design

But wait, there's more...

There are certain projects for one reason or another I can't display publicly. Have no fear though, I have more work behind a secret door.


For anyone looking to see more please drop me a line.